Portfolio
Healthcare
I’ve gathered here a selection of projects related to healthcare. Most of them were originally created in French or Dutch, and have been adapted into English for this portfolio.
While pharma hasn’t been the core of my career, I’ve had the opportunity over the past 15 years to work on a range of healthcare-related projects. Enough to understand the level of clarity, rigor and responsibility required to bring creativity within those constraints.
And well, on my main portfolio, one of the projects I’m most proud of was built using 33,000 Band-Aids. And over the years, my after-work hobby has been… embroidering pills (you can find a few in the personal work section). So if that doesn’t make me at least a bit pharma-friendly, I’m not sure what does.
I hate running but...
For Think Pink’s “Race for the Cure,” we created a serie of visuals showing simple, relatable statements that highlight the personal motivations behind joining the race. Lines like “I hate running but I love my daughter” turn the event into something more than a sporting challenge, it’s an act of love and solidarity for those affected by breast cancer.
Menopause?
Not this time.
This campaign for Sérélys, a non-hormonal menopause supplement, plays with the symptoms typically associated with menopause by giving them a different, more positive meaning. Instead of being framed as something limiting, fatigue, hot flashes or mood swings are reinterpreted as the result of an active, engaged life. A way to shift the narrative: with the right support, these symptoms don’t have to define you or slow you down.
Memorepair for the Alzheimer League
We all have memories locked away in old tapes, reels or slides, moments that have become inaccessible over time. In a way, it mirrors what people living with Alzheimer’s experience when they lose access to their own memories. But unlike them, ours are not gone. They just need to be restored. Memory Repair is a digitization service that brings those memories back to life, while supporting Alzheimer’s research, with 30% of each transfer donated to the cause. Because some memories can still be repaired, and helping others keep theirs matters just as much.
You don’t have to choose.
This fundraising campaign for KU Leuven (Belgian University) highlights the vast range of research the institution conducts, over 200 fields, from childhood leukemia to gender equality, mental health to rare diseases. Each ad presents two vastly different causes side by side with the provocative question: “Which research matters more?” The answer is simple, thanks to your donations, the university doesn’t have to choose. The goal is to show that every donation supports all 200 causes at once, avoiding heartbreaking trade-offs.
The only headline
that matters
This print ad was created for Think Pink, a breast cancer awareness organization. It mimics the front page of a daily newspaper, where every article is replaced with the same sentence: “I have breast cancer.” Because when you receive that diagnosis, nothing else matters.
