The Tailor-Made Safety Jacket

Everything about the Volvo S90 is perfect, except one tiny detail: the safety jacket.

To mark the launch of Volvo’s most luxurious model, a collaboration was set up with a tailor to create a custom-made safety jacket for every new owner. When purchasing a Volvo S90, customers received an invitation to visit a renowned tailor in Belgium and get their own personalized jacket. The campaign was run on social media.