The Non-Invitation

How do you make 100 people genuinely grateful not to be invited to your wedding? You give them something better than an open bar: a 96-page book.

When an Art Director gets married, even a guestless wedding comes with beautifully crafted assets. Instead of invitations, 100 people received a meticulously designed book, a tongue-in-cheek reminder that they weren’t invited. Sent out weeks before the big day, the book somehow made everyone oddly delighted to be left out. Below you can find a few pages.