The Plaster Portrait

A world record to honor a world champion.

On the occasion of the World Artistic Gymnastics Championships in Antwerp, Baloise, main sponsor of Nina Derwael, reaffirmed its support for the three-time Olympic champion. A tribute to the willpower, perseverance, and long years of tough learning required to reach perfection at the highest level of sport.

To mark the moment, a pointillist portrait of Nina was created, each dot formed by a small plaster, symbolising the failures, injuries, and falls that athletes endure on the road to excellence.

The result: a striking 7-meter-high billboard, composed of 33,246 plasters and over 130 hours of painstaking work. A spectacular ode to resilience, displayed for three weeks in the heart of the host city.

The poster was revealed during a press conference and the making of was used on social media as part of the sponsorship campaign.