AI in My Workflow

At first, I wanted to use this section to show off my AI work. Then I realized that made no sense. Technology moves so fast that showcasing something impressive from six months ago is pointless, everyone can do it now. And looking at a random image proves nothing: anyone can use the tools.

What actually separates one creative from another is the ability to get to the result a client needs, faster than everyone else. Because in the end, it comes down to money. A good AI creative isn't the one with the fanciest prompt, it's the one who gets great results in the least amount of time, because nobody wants to pay for endless prompting.

Being good with AI isn't just about technique. It's about taste and vision. Without taste, technique is useless. Without technique, taste is worthless. The difference is: technique takes a few months to learn. Taste takes years.

The people who get the most out of AI are the ones who use it constantly, playing with it, testing, building small projects, failing, adjusting. That's how I approach it. It's become my white page: a way to tweak faster and land on better solutions sooner.

And if someone tells you AI produces crappy design, they're right. It's still worth experimenting though, because first ideas are almost always crap anyway, AI or not. So instead of burning time chasing those obvious first drafts myself, I let AI spit them out, kill the bad ones fast, and start building the real ideas from there.

That's why, from now on, this section stays empty. If you want to see what AI can do, scroll through my work instead, that's where it lives, quietly, without ever being pointed out. That's the whole point.