AI in My Workflow

First thing, I don’t really believe anyone is an “AI expert”. The tools evolve way too fast for that.

What I do believe in is consistency. The people who get the most out of AI are the ones who use it all the time. Playing with it, testing things, building small projects, trying stuff, failing, adjusting. That’s how I’ve been approaching it.

On the concept side, it’s become a great sparring partner, especially when you’re working solo. It helps you move faster, push ideas further, and also quickly get rid of the obvious ones. AI tends to generate pretty basic directions, which is actually useful, you can either kill them fast or build on top of them.

On the visualization side, I’ve spent a lot of time refining how I use different tools and models. Not just to make images, but to understand what works, what doesn’t, and how to respond to new problems quickly. Because in the end, it’s not about mastering one tool, it’s about knowing which one to use, and how, depending on the situation.

And the one thing AI won’t replace is taste. You can have the best technical setup in the world, if you don’t have a strong sense of art direction, it will still feel flat. That’s where I focus, bringing taste, craft, and direction into everything I do with AI.

Recently, I’ve been using AI across different things, self-promotional LinkedIn posts, storyboards, concepting, visual explorations. But showing examples is always a bit tricky. What was hard to do six months ago is often very easy today, and visually, things age fast. Something that looked strong not long ago can already feel outdated.

So rather than specific outputs, what matters more is the ability to adapt, to approach new problems and figure out quickly how to get to the right result.